May 02, 2015
On April 28, 2015 a life shattering 7.8-magnitude earthquake struck near Nepal, claiming over 5,000 lives with more than 10,000 injured and the numbers continue to rise.
Recently @EchelonEmpire alongside our Team at @CiMarsLover, @EchelonDonates, @30STM_fanatic, @30STMARMY, @30STMVOTE, @GreenEchelon, @MarsWebCrew, @UK_ECHELON, @wtbfechelon & @yesthisisacult (with a special thanks to @sugaronmars) have banded together as Echelon For Nepal, to help those affected during this tragic time. We’re offering a way to help and you could win prizes in the process!
April 26, 2015
April 25, 2015
April 24, 2015
April 22, 2015 7:19 PM EDT
The success of NPR’s Serial podcast was a wake-up call to Microsoft vet Gayle Troberman, who in October became iHeartMedia’s first chief marketing officer: If more than 68 million people could interact with one audio narrative, why couldn’t radio listeners do the same across iHeart’s 850 stations?
So as one of her first items of business in her new role, Troberman helped commission neuro-scientific research to determine how consumers engage with audio versus visual content. "And we've seen, on average, double the amount of brain activity as a proxy for engagement," Troberman says. "The mind is often more powerful than us as content creators in filling in all the blanks and painting every brushstroke with audio."