November 18, 2014

Jared Leto Headlines Adweek's L.A. Roundtable

November 17, 2014

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But its creative energy also is driven by the powerful intangibles of optimism and renewal. And with digital technology linking it not only to Chicago and New York but also South America and Asia, L.A. will only grow as the world’s creative center. That’s why Adweek last month invited a group at the heart of this business and city to discuss opportunities and challenges of living and working among the most creative doers and dreamers.

We were joined by: Jared Leto, actor, musician and digital entrepreneur; Chris Bruss, vp, brand entertainment, Funny or Die; Jae Goodman, co-chief creative officer/co-head, CAA Marketing; Rob Schwartz, global creative president TBWA\Worldwide; Sibyl Goldman, head of entertainment partnerships, Facebook; Jamie Byrne, director, content strategy, YouTube; and John Boiler, founder and CEO, 72andSunny.

Adweek: Rob, TBWA has a long legacy in Los Angeles, and our motivation for being here today is probably similar to what spurred Jay Chiat to set up shop here in 1968. Do you think his creative manifest destiny has been realized?

Rob Schwartz, global creative president, TBWA\Worldwide (Clio juror ’13): I think, yes. Jay basically said I don’t want to be New York, I don’t want to be Chicago. I want to go to this place Los Angeles. And back then there were movie companies and Dodger Stadium. Nobody was thinking advertising. But slowly and surely, between Jay and Guy Day, they built an agency based on L.A. at its best, and that’s doing things that hadn’t been done.

Jared, with so many creative tools at your disposal, do you have to be more curator than creative?

Jared Leto, actor/musician/digital entrepreneur: No, not really. Thankfully, I don’t have those kind of rules in place. I basically get to do whatever I feel like doing, and that’s my job as an artist. When you think of the greatest things of all time, whether it’s advertising or whether it’s art, the word risk is somewhere in there, right? And if you’re paying attention to the rules, you’re not risking very much. So my job is to not follow rules, that’s the job of the artist.

Read more on Adweek.

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